{"title":"Founder's Picks","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHand-selected by Elmaiye founder, Molly. Our Founder's Picks collection is here to bring you the latest trends and best curations of the month, ranging from our best selling lines to your last chance to buy. Check back to see what our founder has hand-picked for you.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"etoile-necklace","title":"Étoile Necklace","description":"\u003cp data-start=\"327\" data-end=\"348\"\u003e\u003cstrong data-start=\"327\" data-end=\"346\"\u003eÉTOILE NECKLACE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"350\" data-end=\"592\"\u003eDesigned with a celestial star and compass-style pendant, the Étoile Necklace adds a subtle, modern touch to everyday looks. Lightweight and understated, it’s easy to wear alone or layered with other chains for a clean, contemporary finish.\u003c\/p\u003e\n\u003cp data-end=\"746\" data-start=\"450\"\u003eCrafted from stainless steel and finished with durable 14k gold plating, this necklace is designed to be waterproof without compromising on style. Hypoallergenic and low maintenance, it’s resistant to tarnishing and fading — so you can wear it comfortably throughout the day, without worry.\u003c\/p\u003e\n\u003cp data-end=\"777\" data-start=\"758\"\u003e\u003cstrong data-end=\"777\" data-start=\"758\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eStainless steel with 14k gold plating\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eWaterproof and tarnish-resistant\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHypoallergenic\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eAdjustable O-chain design\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003ePendant: 24mm diameter\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eChain Length: 450mm + 50mm adjustable extension\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eWeight: 4.9g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Waterproof?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eElmaiye jewellery is for everyday wear. Each piece is crafted from durable materials and finished to withstand water exposure, helping to resist tarnishing and fading over time. Wear it to the gym, in the shower, or on holiday — no need to remove.\u003c\/span\u003e\u003c\/p\u003e","brand":"ELMAIYE","offers":[{"title":"Default Title","offer_id":53264232546644,"sku":"ENE-002-GP","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/5884\/1940\/files\/etoile-necklace-waterproof-gold-stainless-steel-uk_1.png?v=1778505525"},{"product_id":"nova-dangle-labret","title":"Nova Dangle Labret","description":"\u003cp data-start=\"138\" data-end=\"162\"\u003e\u003cstrong data-start=\"138\" data-end=\"160\"\u003eNOVA DANGLE LABRET\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"164\" data-end=\"440\"\u003eFeaturing a sleek drop design with sparkling cubic zirconia, the Nova Dangle Labret brings a touch of refined movement to everyday looks. Its minimalist silhouette and dazzling detail make it an easy choice for daily wear or as a standout accent piece in your curated stack.\u003c\/p\u003e\n\u003cp data-start=\"442\" data-end=\"788\"\u003eCrafted from \u003cmeta charset=\"utf-8\"\u003etitanium \u003cmeta charset=\"utf-8\"\u003eand surgical steel with durable PVD gold plating, this labret stud is designed to be waterproof without compromising on comfort or style. Hypoallergenic and low maintenance, it resists tarnishing and fading — and the threadless design allows for easy insertion and removal while ensuring a secure, snug fit without tools.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eProduct Details\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eTitanium and surgical steel with PVD gold plating\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSet with cubic zirconia\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eWaterproof and tarnish-resistant\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHypoallergenic\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThreadless labret design for easy wear\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003ePost Length: 8mm\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003ePost Thickness: 1.2mm\/16G or 1.0mm\/18G\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eWeight: 0.3g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Waterproof?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eElmaiye jewellery is for everyday wear. Each piece is crafted from durable materials and finished to withstand water exposure, helping to resist tarnishing and fading over time. Wear it to the gym, in the shower, or on holiday — no need to remove.\u003c\/span\u003e\u003c\/p\u003e","brand":"ELMAIYE","offers":[{"title":"Length: 8mm - Post Thickness: 1.2mm\/16G","offer_id":55794831655252,"sku":"EPIHL-001-16G","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"Length: 8mm - Post Thickness: 1.0mm\/18G","offer_id":55794831688020,"sku":"EPIHL-001-18G","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/5884\/1940\/files\/nova-dangle-labret-surgical-steel-gold-hypoallergenic-piercing-uk_1.png?v=1778519381"},{"product_id":"milan-hoops","title":"Milan Hoops","description":"\u003cp data-start=\"120\" data-end=\"137\"\u003e\u003cstrong data-start=\"120\" data-end=\"135\"\u003eMILAN HOOPS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"139\" data-end=\"391\"\u003eDesigned with a graceful curved silhouette and modern arc profile, the Milan Hoops refresh the classic hoop with a contemporary edge. Sleek and refined, they’re easy to wear on their own or paired with other gold pieces for a cohesive, everyday look.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"669\"\u003eCrafted from stainless steel with durable PVD gold plating, these hoops are designed to be waterproof without compromising on style. Hypoallergenic and low maintenance, they resist tarnishing and fading — so you can wear them comfortably throughout the day and beyond.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eProduct Details\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eStainless steel with PVD gold plating\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eWaterproof and tarnish-resistant\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHypoallergenic\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSecure stud back fastening\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eDimensions: 20mm x 24.5mm\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eWeight: 4g per earring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Waterproof?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eElmaiye jewellery is for everyday wear. Each piece is crafted from durable materials and finished to withstand water exposure, helping to resist tarnishing and fading over time. Wear it to the gym, in the shower, or on holiday — no need to remove.\u003c\/span\u003e\u003c\/p\u003e","brand":"ELMAIYE","offers":[{"title":"Default Title","offer_id":53272371888468,"sku":"EHO-002-GP","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/5884\/1940\/files\/milan-hoops-waterproof-gold-hoop-earrings-uk_1.png?v=1778505070"},{"product_id":"nusa-huggies-8mm","title":"Nusa Huggies, 8mm","description":"\u003cp data-end=\"148\" data-start=\"132\"\u003e\u003cstrong data-end=\"148\" data-start=\"132\"\u003eNUSA HUGGIES 8MM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"407\" data-start=\"150\"\u003eDesigned with a refined profile and sparkling 3A zirconia accents, the Nusa Huggies bring a touch of subtle brilliance to everyday wear. Sleek and versatile, these huggies are easy to wear alone or paired with the Nusa Huggies 8mm for a contemporary, polished look.\u003c\/p\u003e\n\u003cp data-end=\"676\" data-start=\"409\"\u003eCrafted from stainless steel with durable PVD gold plating, they are designed to be waterproof without compromising on style. Hypoallergenic and low maintenance, they resist tarnishing and fading — so you can wear them comfortably throughout the day and beyond.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eProduct Details\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eStainless steel with with PVD gold plating\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSet with 3A zirconia\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eWaterproof and tarnish-resistant\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHypoallergenic\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHinged clasp closure\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eInner Diameter: 8mm\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eOuter Diameter: 10mm\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThickness: 2mm\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eWeight: 0.5g per earring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Waterproof?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eElmaiye jewellery is for everyday wear. Each piece is crafted from durable materials and finished to withstand water exposure, helping to resist tarnishing and fading over time. Wear it to the gym, in the shower, or on holiday — no need to remove.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"display: inline-flex; align-items: flex-start; gap: 10px; padding: 10px 14px; margin: 12px 0; border: 1px solid #e8e3db; border-radius: 6px; background: #faf8f5;\"\u003e\n  \u003csvg width=\"15\" height=\"15\" viewbox=\"0 0 16 16\" fill=\"none\" style=\"flex-shrink: 0; margin-top: 2px;\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\n    \u003ccircle cx=\"8\" cy=\"8\" r=\"7.25\" stroke=\"#b5a48a\" stroke-width=\"1.5\"\u003e\u003c\/circle\u003e\n    \u003crect x=\"7.25\" y=\"6.5\" width=\"1.5\" height=\"5\" rx=\"0.75\" fill=\"#b5a48a\"\u003e\u003c\/rect\u003e\n    \u003ccircle cx=\"8\" cy=\"4.75\" r=\"0.85\" fill=\"#b5a48a\"\u003e\u003c\/circle\u003e\n  \u003c\/svg\u003e\n  \u003cdiv\u003e\n    \u003cp style=\"margin: 0 0 3px; font-size: 12px; font-weight: 600; letter-spacing: 0.04em; text-transform: uppercase; color: #5c4f3a;\"\u003eSizes worn in image\u003c\/p\u003e\n    \u003cp style=\"margin: 0; font-size: 13px; color: #7a6f62; line-height: 1.5;\"\u003e1st lobe: \u003cspan style=\"color: #3a3028; font-weight: 600;\"\u003e10mm\u003c\/span\u003e  ·  2nd \u0026amp; 3rd lobe: \u003cspan style=\"color: #3a3028; font-weight: 600;\"\u003e8mm\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ELMAIYE","offers":[{"title":"Default Title","offer_id":53294486389076,"sku":"EHU-003-GP","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/5884\/1940\/files\/nusa-huggies-8mm-waterproof-gold-earrings-uk_1.png?v=1778528572"},{"product_id":"alanya-ring","title":"Alanya Ring","description":"\u003cp data-start=\"210\" data-end=\"227\"\u003e\u003cstrong data-start=\"210\" data-end=\"225\"\u003eALANYA RING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"229\" data-end=\"493\"\u003eDesigned with a sculptural wrap‑around form inspired by coiled serpent lines, the Alanya Ring brings subtle edge and movement to everyday styling. Its smooth, fluid silhouette works effortlessly alone or stacked with other rings for a refined, contemporary look.\u003c\/p\u003e\n\u003cp data-start=\"495\" data-end=\"813\"\u003eCrafted from stainless steel with durable PVD gold plating, this statement piece is designed to be waterproof without compromising on style. Hypoallergenic and low maintenance, it resists tarnishing and fading — and as an open, semi-adjustable ring, it can be gently squeezed or expanded for a comfortable fit.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eProduct Details\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eStainless steel with PVD gold plating\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eWaterproof and tarnish-resistant\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHypoallergenic\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eCoiled wrap band design with fluid contours\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSemi-adjustable open ring\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eAvailable in sizes 6, 7, 8.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eWeight: 4g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Waterproof?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eElmaiye jewellery is for everyday wear. Each piece is crafted from durable materials and finished to withstand water exposure, helping to resist tarnishing and fading over time. Wear it to the gym, in the shower, or on holiday — no need to remove.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"display:inline-flex;align-items:flex-start;gap:10px;padding:10px 14px;margin:12px 0;border:1px solid #e8e3db;border-radius:6px;background:#faf8f5;\"\u003e\n  \u003csvg width=\"15\" height=\"15\" viewbox=\"0 0 16 16\" fill=\"none\" style=\"flex-shrink:0;margin-top:2px;\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\n    \u003ccircle cx=\"8\" cy=\"8\" r=\"7.25\" stroke=\"#b5a48a\" stroke-width=\"1.5\"\u003e\u003c\/circle\u003e\n    \u003crect x=\"7.25\" y=\"6.5\" width=\"1.5\" height=\"5\" rx=\"0.75\" fill=\"#b5a48a\"\u003e\u003c\/rect\u003e\n    \u003ccircle cx=\"8\" cy=\"4.75\" r=\"0.85\" fill=\"#b5a48a\"\u003e\u003c\/circle\u003e\n  \u003c\/svg\u003e\n  \u003cdiv\u003e\n    \u003cp style=\"margin:0 0 6px;font-size:12px;font-weight:600;letter-spacing:0.04em;text-transform:uppercase;color:#5c4f3a;\"\u003eRing Size Guide\u003c\/p\u003e\n    \u003cp style=\"margin:0 0 2px;font-size:13px;color:#7a6f62;line-height:1.8;\"\u003eUS 6  →  \u003cspan style=\"color:#3a3028;font-weight:600;\"\u003eUK L½\u003c\/span\u003e\u003c\/p\u003e\n    \u003cp style=\"margin:0 0 2px;font-size:13px;color:#7a6f62;line-height:1.8;\"\u003eUS 6.5  →  \u003cspan style=\"color:#3a3028;font-weight:600;\"\u003eUK M½\u003c\/span\u003e\u003c\/p\u003e\n    \u003cp style=\"margin:0 0 2px;font-size:13px;color:#7a6f62;line-height:1.8;\"\u003eUS 7  →  \u003cspan style=\"color:#3a3028;font-weight:600;\"\u003eUK N½\u003c\/span\u003e\u003c\/p\u003e\n    \u003cp style=\"margin:0 0 2px;font-size:13px;color:#7a6f62;line-height:1.8;\"\u003eUS 7.5  →  \u003cspan style=\"color:#3a3028;font-weight:600;\"\u003eUK O½\u003c\/span\u003e\u003c\/p\u003e\n    \u003cp style=\"margin:0 0 2px;font-size:13px;color:#7a6f62;line-height:1.8;\"\u003eUS 8  →  \u003cspan style=\"color:#3a3028;font-weight:600;\"\u003eUK P½\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"ELMAIYE","offers":[{"title":"6","offer_id":53294549533012,"sku":"ERI-001-06-GP","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"7","offer_id":53294549565780,"sku":"ERI-001-07-GP","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":53294549598548,"sku":"ERI-001-08-GP","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/5884\/1940\/files\/alanya-ring-waterproof-gold-stainless-steel-uk_1.png?v=1778527024"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/5884\/1940\/collections\/Anah_Etoile_Milan_Pouch_v3.jpg?v=1767552314","url":"https:\/\/elmaiye.co.uk\/collections\/founders-pick.oembed","provider":"ELMAIYE","version":"1.0","type":"link"}