{"title":"New In","description":"","products":[{"product_id":"flora-labret","title":"Flora Labret","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-5\" dir=\"auto\" data-message-id=\"63a18a21-cd46-4a94-9f39-5f756bc1e2ab\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-end=\"102\" data-start=\"87\" data-section-id=\"1wmaxof\"\u003e\u003cstrong\u003eFLORA LABRET\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"557\" data-start=\"104\"\u003eInspired by delicate botanical forms, the Flora Labret features a graceful cluster of marquise and round-cut cubic zirconia that resemble blooming leaves. Designed to catch the light from every angle, this elegant piece adds a subtle statement to everyday piercings. It's especially beautiful in a conch piercing, where its curved silhouette follows the natural contours of the ear, while also pairing effortlessly with your favourite curated stack.\u003c\/p\u003e\n\u003cp data-end=\"905\" data-start=\"559\"\u003eCrafted from titanium and surgical steel with durable PVD gold plating, the Flora Labret is made for everyday wear. Waterproof, hypoallergenic, and resistant to tarnishing and fading, it offers lasting comfort without compromising on style. The threadless design ensures effortless insertion and removal while providing a secure, comfortable fit.\u003c\/p\u003e\n\u003ch3 data-end=\"926\" data-start=\"907\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"1215\" data-start=\"928\"\u003e\n\u003cli data-end=\"979\" data-start=\"928\" data-section-id=\"1x8disi\"\u003eTitanium and surgical steel with PVD gold plating\u003c\/li\u003e\n\u003cli data-end=\"1005\" data-start=\"980\" data-section-id=\"10qpjb1\"\u003eSet with cubic zirconia\u003c\/li\u003e\n\u003cli data-end=\"1040\" data-start=\"1006\" data-section-id=\"tw2lyt\"\u003eWaterproof and tarnish-resistant\u003c\/li\u003e\n\u003cli data-end=\"1057\" data-start=\"1041\" data-section-id=\"1iivik6\"\u003eHypoallergenic\u003c\/li\u003e\n\u003cli data-end=\"1098\" data-start=\"1058\" data-section-id=\"qj6czp\"\u003eThreadless labret design for easy wear\u003c\/li\u003e\n\u003cli data-end=\"1151\" data-start=\"1099\" data-section-id=\"1hshat7\"\u003ePerfect for conch, helix, flat, and lobe piercings\u003c\/li\u003e\n\u003cli data-end=\"1170\" data-start=\"1152\" data-section-id=\"sft2zy\"\u003ePost Length: 8mm\u003c\/li\u003e\n\u003cli data-end=\"1200\" data-start=\"1171\" data-section-id=\"ekabua\"\u003ePost Thickness: 1.0mm \/ 18G\u003c\/li\u003e\n\u003cli data-end=\"1215\" data-start=\"1201\" data-section-id=\"gx2kl4\"\u003eWeight: 0.3g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1236\" data-start=\"1217\" data-section-id=\"1gcb0cu\"\u003eWhy Waterproof?\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1542\" data-start=\"1238\"\u003eElmaiye jewellery is designed for everyday life. Crafted from premium, durable materials and finished with long-lasting PVD gold plating, each piece is made to withstand water exposure while resisting tarnishing and fading over time. Wear it to the gym, in the shower, or on holiday—no need to remove it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ELMAIYE","offers":[{"title":"Default Title","offer_id":56273398563156,"sku":"EPIL-002-18G-8","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/5884\/1940\/files\/flora-labret-surgical-steel-gold-hypoallergenic-piercing-uk_1.png?v=1782682426"},{"product_id":"valencia-hoops","title":"Valencia Hoops","description":"\u003cp data-start=\"120\" data-end=\"137\"\u003e\u003cstrong data-start=\"120\" data-end=\"135\"\u003eVALENCIA HOOPS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"107\" data-end=\"421\" class=\"PDq2pG_selectionAnchorContainer\"\u003eDesigned with sculptural curves and an open, layered silhouette, the Valencia Hoops bring a bold yet effortless statement to your jewellery collection. Their fluid, organic shape offers a modern take on the classic hoop, making them the perfect finishing touch for both everyday styling and elevated occasions.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"423\" data-end=\"691\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eCrafted from stainless steel with durable PVD gold plating, these hoops are designed to be waterproof without compromising on style. Hypoallergenic and low maintenance, they resist tarnishing and fading — so you can wear them comfortably throughout the day and beyond.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eProduct Details\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eStainless steel with PVD gold plating\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eWaterproof and tarnish-resistant\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHypoallergenic\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSecure stud back fastening\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eDimensions: 12.5mm x 14.5mm\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eWeight: 4.6g per earring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Waterproof?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eElmaiye jewellery is for everyday wear. Each piece is crafted from durable materials and finished to withstand water exposure, helping to resist tarnishing and fading over time. Wear it to the gym, in the shower, or on holiday — no need to remove.\u003c\/span\u003e\u003c\/p\u003e","brand":"ELMAIYE","offers":[{"title":"Default Title","offer_id":56305449238868,"sku":"EHO-006-GP","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/5884\/1940\/files\/valencia-hoops-waterproof-gold-hoop-earrings-uk_1.png?v=1782933285"}],"url":"https:\/\/elmaiye.co.uk\/collections\/new-in.oembed","provider":"ELMAIYE","version":"1.0","type":"link"}