Our Story
Our Story
A name born
from two women
Elmaiye is a woman-owned small business, founded in South East London in 2025. The name itself is personal — a blend of a late grandmother's name and the founder's own. A woman she never truly got to know, but has always wanted to honour.
Cultural inheritance in a contemporary form. Elmaiye is how I carry that forward.
Elmaiye Founder, Molly
At The Heart
Two heirlooms.
One brand.
Two pieces sit at the heart of Elmaiye. Each a thread connecting past and present.
The Baby Bracelet
A Turkish gold bracelet, engraved with the founder's name. A gift from the very beginning, worn since before memory began.
Nene's Coin Necklace
A coin necklace passed down from grandmother to granddaughter. A connection across time, worn close to the chest.
The Founder
Built the thing
that didn't exist
With multiple piercings, she couldn't find jewellery that was durable, affordable, and designed for everyday life. Everything tarnished within weeks or came with a price tag she couldn't justify.
So she built the thing that didn't exist yet. Pieces that go from the gym to brunch to dinner without skipping a beat.
Waterproof
Built to stay on in the shower, the sea, and everywhere in between.
Hypoallergenic
Skin-safe materials designed for sensitive ears and multiple piercings.
Tarnish-Resistant
High quality that lasts. Priced for real life, not just occasions.
Everyday pieces, created for you
Wear what matters
Waterproof · Hypoallergenic · Tarnish-resistant
High quality jewellery, priced for everyone.