Elmaiye is an independent, woman-owned jewellery brand founded by Molly in South East London in 2025.

The name brings two women together: Molly and the late grandmother she never truly had the chance to know. It is a small act of remembrance, carried into something made for the present.

Two heirlooms sit at the heart of that story. A Turkish gold baby bracelet, engraved with Molly's name and worn from before she can remember. And her grandmother's coin necklace, passed from grandmother to granddaughter and still worn close. They made jewellery feel less like decoration and more like a thread — between people, places and versions of ourselves.

— But Elmaiye began with a very everyday frustration.

With multiple piercings, Molly couldn't find pieces that felt stylish, comfortable and realistically priced without tarnishing quickly or needing to be removed whenever life got busy. So she built the brand she wanted to wear: Elmaiye — jewellery for the gym, that 5K run, the school run, the commute, the desk, dinner and everything that changes in between.

What we are here to do

Make good everyday jewellery easier to choose. That means clear materials, useful fit information, honest care guidance and designs that earn their place in your routine.

A note on sensitive skin

Bodies are individual and no jewellery can promise that nobody will ever react. If you have a diagnosed metal allergy or a healing piercing, seek advice from an appropriate professional before wear.